Building a Business Plan - Executive Summary.Writing Recommendations and Executive Summaries.Review the articles below for examples and more information about writing executive summaries: Information from the larger document should instead be synthesized and presented via (short) paraphrases. A simple copy & paste from various sections of the larger document.Avoid cliches and claims you can't support with evidence.If you do not write with confidence, your reader will sense this, and will follow suit. Believe in yourself and what you are presenting. Align the order of your executive summary with the order of the main document.Experts recommend using bullet-points (when possible) to present your ideas and keep it concise.The first paragraph should immediately capture the reader's attention, whether it's a story, surprising fact, or insightful quote.Place the executive summary on its own page(s).As a rule of thumb, executive summaries are 10% of the entire document or less. Executive summary lengths vary according to the length of the larger document, and are usually anywhere from 1-4 pages.Are they experts on the topic, or generalists? If they are experts, you can likely use professional jargon, but if generalists, use terminology easily understood by all. Be mindful of tone, and consider your readers when developing your executive summary.Assuming you are writing the executive summary last, do not add anything new to it anything included in the executive summary should be in the larger document.This allows the writer to thoroughly develop all conclusions and arguments during other stages of the writing process, and simply focus on summarizing and persuading in the executive summary (rather than developing new arguments). Though the executive summary is typically at the beginning of a document, many writers benefit from writing it last.Read this overview to build your understanding of executive summaries. Remember that readers often do not have much time, so you have to capture their attention quickly, and convince them to keep reading. Executive summaries are commonly used in business plans, marketing plans, proposals, and other longer documents in order summarize and highlight main points. It is one of the first things (and sometimes the only thing) recipients of your document will read therefore, it should be short and (often) persuasive. 54 Textbooks, eTextbooks, & Digital ContentĪn executive summary is a concise version of a lengthier document, proposal, or multiple related reports.8 Professional & Academic eCommunications.14 Mathematics, Algebra, Geometry, etc.103 Justice Studies and Paralegal Studies.
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